I get asked a variation of this question all the time-especially during sales meetings: “Is video really worth the investment?” And while I absolutely enjoy talking about how video content continues to transform how brands connect with their audience, sometimes hard numbers speak louder than passion. That’s why we decided to create a clear and compact overview that highlights just how impactful video marketing truly is—from essential stats to broader industry insights.
How many YouTube videos are there?
YouTube remains the giant of video platforms—and its growth shows no signs of slowing. While it’s nearly impossible to count the exact number of videos on the platform (with over 500 hours of content uploaded every minute), one thing is clear: the volume of content is astronomical.
This scale underscores one important fact: if your brand isn’t on YouTube, you’re missing out on a massive audience. It’s not just about presence—it’s about visibility. Posting videos on YouTube increases your chances of being discovered, whether through organic search, suggested content, or embedded links.
Before we dive into the numbers
Here’s one thing you don’t usually see in your typical “video stats” blog post, but it’s essential for anyone getting started with video: Not all videos are created equal.
Some videos perform incredibly well, others miss the mark. So what’s the difference?
While 87% of marketers say they use video as a marketing tool, only 51% believe it delivers the highest return on investment (ROI). That’s still a strong figure, but it shows that video success isn’t guaranteed—it depends on the execution.
To get real value from video, you need to create quality content with purpose. That means setting clear objectives, aligning the video with your brand identity, and being willing to invest both time and budget into doing it right.
Of course, since I opened this door—I’ll walk through it:
If you want expert guidance on how to create videos that actually deliver results, don’t hesitate to reach out to us. At Moodive, we specialize in turning ideas into engaging visuals. Whether you’re just starting or looking to boost your strategy, we’re here to help.
Want to explore more on this topic? Check out our Ultimate Video Marketing Guide for deeper insights.
The ROI of Video Marketing
Still wondering if video is worth your marketing budget? These stats should clear things up:
- 51% of marketers globally believe video offers the highest return on investment (ROI) among all content types.
- 73% of B2B marketers report that video has had a positive impact on their ROI.
- Brands that leverage video in their strategy see revenue grow 49% faster than those that don’t.
- Placing a video on your landing page can boost conversions by 80% or even more.
- 88% of video-focused marketers say they’re happy with the ROI their video campaigns generate, especially on social media.
- Just by adding a video to your landing page, you could increase your conversion rate by up to 80%.
- Sites that use video content achieve an average conversion rate (CVR) of 4.8%, compared to only 2.9% for websites without video.
Videos Online
Here’s what we know: people love video content. And the numbers prove it:
- A staggering 85% of U.S. internet users regularly watch videos online.
- YouTube users stream over 500 million hours of content every single day.
- One-third of all time spent online is dedicated to watching videos.
- Videos on social media are shared 12 times more often than posts with just text and images.
- Engagement with branded video has exploded—up 258% on Facebook, and 99% of views on YouTube as of mid-2017.
- 33% of viewers drop off after 30 seconds, and 60% stop watching by the 2-minute mark.
- In 2018, 73% of business videos were shorter than 2 minutes—brevity clearly works.
- Nearly half of online users watch at least one hour of Facebook or YouTube videos per week.
- Millennials (ages 25–34) watch the most video content, and men spend 40% more time on video platforms than women.
- More than 500 million people stream videos on Facebook each day.
- 92% of people watching on mobile say they share videos with friends.
- Want to boost engagement? Keep your videos under 2 minutes—that’s the sweet spot.
- 85% of Facebook videos are watched with the sound off, so subtitles and visuals matter.
- 87% of business video views still happen on desktops or laptops.
- 85% of U.S. internet users watch online videos monthly, no matter the device.
- Video ads on LinkedIn average a 50% view-through rate.
- And half of all 18–34-year-olds say they’d pause what they’re doing to watch content from a creator they follow.
So yes—it’s obvious that video dominates online behavior. But here’s the real question:
Are businesses taking advantage of this trend?
One of the smartest ways to learn about video marketing is by studying how other companies are using video successfully. Let’s explore that next.
Are other businesses using video marketing?
If you’re wondering whether companies are actually using video marketing in practice—the answer is a definite yes. Here’s what the stats show:
- 97% of marketers believe that video helps users better understand their offerings.
- 87% of digital marketers are already using video as part of their content strategy.
- 83% of marketing professionals would rely on video even more—if they didn’t face obstacles like time, budget, or internal resources.
- 85% of organizations use video analytics to track and optimize performance.
- 81% of businesses incorporate video in their marketing efforts—a significant jump from 63% just a year ago.
- And one in four companies publishes new video content every single week.
What do your customers think?
Here’s what the data says about how people really feel about video:
- 72% of customers prefer to learn about a product or service through video instead of reading.
- On average, people spend 88% more time on websites that include video content.
- 8 in 10 users have purchased an app or software after watching a brand video.
- 59% of business leaders say they would rather watch a video than read written content.
- Close to half of internet users look for videos about a product or service before visiting a store.
- If both video and text are available, 59% of executives say they’re more inclined to go with the video.
- People remember 95% of the message when they watch it in a video—compared to just 10% from text alone.
- 6 out of 10 viewers say they’d prefer watching online videos to traditional TV.
- Mobile video viewing doubles in volume every year.
- By 2022, video accounted for over 82% of all consumer internet traffic, which is 15 times higher than in 2017.
- 54% of consumers say they want to see more video content from brands they support.
- 64% of customers say they’ve made a purchase after watching a branded social video.
Benefits of Video Marketing
Still unsure whether video is worth the investment? These numbers make a strong case:
- Marketers who use video generate 66% more high-quality leads per year.
- Videos contribute to a 157% boost in organic traffic from search engines.
- Video content helps websites get significantly more visibility in organic search.
- 93% of marketers report acquiring at least one new customer thanks to video shared on social media.
- Including video in your emails can increase click-through rates by 300%.
- A landing page with a video is 53% more likely to appear on the first page of search results.
- Pages with videos are 53 times more likely to rank on the front page of Google than those without.
- 46% of viewers take action after watching a video ad.
- Email campaigns with video see a 96% jump in click-through rates on the first message.
- Videos attract 2–3 times more monthly traffic than static content.
- Blog articles with video earn 3x more backlinks than those without it.
- Using full-page ads along with video content can raise engagement by 22%.
- Videos deliver 300% more site traffic and help convert more leads.
- On average, users spend 2.6x more time on webpages with video.
Start Telling Your Story with Video Today
Maybe we should turn this into a video too—wouldn’t that be fitting? If you’d like to see a video version of this guide, let us know. If there’s enough interest, we’ll bring it to life. In the meantime, we hope this article gave you a solid understanding of why video matters. Like we mentioned at the start, there’s a clear difference between videos that succeed and those that don’t. At Moodive, we specialize in crafting custom 2D and 3D animated videos that are built around your goals—so they don’t just look good, they perform. Still have questions about video marketing and how it could work for you? Even if you’re not ready to launch a project just yet, we’d love to chat about the industry, trends, and how video can fit into your brand’s strategy. Let’s talk.
