Animated explainer videos are no longer just a fun marketing trick – they’ve become an essential part of how businesses communicate. Whether you’re explaining a product, telling your brand story, or simplifying a complex concept, animation helps brands say more with less.
Below, we’ve selected 20 of the best corporate animation examples (originally from Wyzowl’s 2024 roundup) that show the power, creativity, and flexibility of animation for business.
Animation Videos for Business
Whether you’re a startup introducing your product to the world or a global corporation trying to engage your audience in a fresh way, animation videos for business help convey your message in a visually compelling and memorable manner.
The following 20 examples are standouts in creativity, clarity, and emotional connection:
1. Med Mart
Med Mart’s animation combines vibrant visuals with a clean, modern aesthetic to explain complex healthcare solutions in a simple, relatable way. The video uses character-driven storytelling to build empathy and trust, making medical services feel more personal and accessible.
2. Communyco
A character-driven explainer that helps a startup show inclusivity and creativity while introducing its platform. The animation reflects diversity not only in character design but also in storytelling, supporting the startup’s mission to create a collaborative and accessible digital workspace.
3. Slack
This brand used perpetual motion and subtle branding details to show how its tool transforms workplace communication. The seamless transitions between scenes mirror the smooth workflow that Slack promises to its users. Every animation element reinforces the product’s role in reducing friction and increasing clarity at work.
4. Wyzowl
Kinetic typography and smooth transitions demonstrate the company’s brand evolution and creative capabilities. This animation is a perfect example of how to use movement and text to tell a cohesive story. It reflects the agency’s deep understanding of motion design principles and how they translate into compelling visual narratives for brands.
5. Guardicore
A professional explainer using minimal colors and 3D visuals to explain cybersecurity in a digestible way. The sleek design mirrors the precision and seriousness of the cybersecurity industry, while the pacing and clarity make even complex topics easy to grasp. It’s a great example of using animation to make technical content accessible.
6. McDonald’s
Anime-inspired animation to attract attention to their recruitment campaign – stylish, fun, and memorable. By tapping into a popular visual genre, the brand connects with younger audiences and potential employees on a cultural level. The exaggerated expressions and energetic pacing create a memorable viewing experience that aligns with fast-paced restaurant work.
7. New York Presbyterian
A visual explainer that simplifies how cancer and immunotherapy work, using transforming icons. Through smart iconography and transformation effects, the animation communicates a difficult topic with clarity and empathy. The visual flow reflects the hospital’s commitment to education, patient empowerment, and innovation.
8. Starbucks
This animated video mimics a watercolor aesthetic, proving how animation can feel artistic and premium. The warm, hand-painted visuals echo the brand’s cozy, artisan vibe. It’s a masterclass in brand alignment through animation—turning a corporate message into an emotional and visual experience.
9. BlueCross BlueShield
Detailed characters, clever lighting, and cinematic transitions show a powerful healthcare story. This animation evokes emotion while delivering essential information about the brand’s commitment to care. The storytelling approach mirrors patient journeys and conveys trust through visual empathy.
10. Airbnb
A clean and simple explainer that uses minimalism to communicate trust and ease of use. The muted color palette and soft transitions reflect a calm, welcoming experience—mirroring the user-friendly nature of the platform itself. It’s a great case of less being more in corporate animation.
11. TSB
This 2D animation blends soft, watercolor-like visuals with smooth motion and a peaceful soundtrack. By focusing on personal moments and local landscapes, the video gives TSB a warm, community-focused feel — perfectly aligning with the brand’s values.
12. Amazon
An engaging explainer that tells a story about logistics with warm character design and clarity. Amazon uses animation to humanize complex supply chain processes, highlighting reliability and customer-centric service. The visuals simplify scale while making the message feel personal and approachable.
13. Microsoft
The use of crisp icons and a cool color palette helps position Microsoft as both friendly and reliable. The animation walks viewers through abstract tech concepts with clarity, reinforcing Microsoft’s position as a leader in accessible, user-focused innovation. The modern motion design reflects the company’s evolving digital ecosystem.
14. ERW
ERW’s animated video uses a minimalistic style and calming color palette to highlight the company’s mission in mental health and well-being. The pacing is gentle and reflective, reinforcing the emotional tone of the message. It’s a thoughtful example of how animation can be used to build trust and connect with viewers on a deeply human level.
15. Ahrefs
Explainer animation that simplifies complex SEO tools, while keeping a friendly and modern tone. The visual metaphors help demystify data-heavy content, making it easy for users to understand what the platform offers. Clean design and smooth motion keep the experience light and informative.
16. Webfleet
Animation used to highlight vehicle fleet solutions with clarity, speed, and a modern aesthetic. The animation is structured like a journey—moving through different transport scenarios to show efficiency and connectivity. It effectively demonstrates how visuals can convey dynamic logistics.
17. Bankwest
With its clean visuals and quirky characters, the Bankwest animation takes a light-hearted approach to banking. The playful style makes financial topics feel approachable, while the simple storytelling clearly explains the benefits of the brand’s services. It’s a great example of using humor and charm to connect with everyday customers.
18. HonestGorilla
A quirky, playful animation that showcases transparency in energy pricing through metaphor. Using bold shapes and humorous scenarios, the video explains a confusing subject with ease. It perfectly fits the brand’s unconventional voice and commitment to clarity.
19. Clever Devices
This animation takes a highly technical subject — transit technology — and breaks it down into a clear, engaging narrative. Through sleek visuals and smooth transitions, Clever Devices explains how their solutions improve transportation systems. The video balances professionalism with accessibility, making complex infrastructure feel both innovative and user-friendly.
20. B&Q
Creative transitions and visual metaphors show the versatility of this home improvement brand. The animation cleverly reflects the variety of DIY scenarios customers might face. Each transformation reinforces B&Q’s promise of support and inspiration in every project.
Why animated videos for business from Moodive?
Each of these animations was carefully crafted with a clear goal in mind: to engage, educate, and inspire. What makes them stand out is not just the animation technique, but the storytelling, tone, and emotional connection they create. If you’re looking to create your own animated business video, working with an expert team like Moodive – explainer video production company – can help you turn complex ideas into beautiful, effective stories that connect with your audience and elevate your brand.
